Deck types / Strategy

Strategy

A strategy deck makes choices. Where to play, how to win, and, just as loudly, what you will stop doing.

The structure

1. 1

   Where we are

   The honest baseline: market position, momentum, gaps.

2. 2

   What changed

   The forces that make the current course insufficient.

3. 3

   Where to play

   The markets and segments chosen, and the ones declined.

4. 4

   How to win

   The advantage that carries the choice.

5. 5

   What it takes

   Capabilities to build, buy, or borrow.

6. 6

   The plan

   Initiatives with owners, sequenced.

7. 7

   The scoreboard

   The few numbers that say it is working.