Sage

Deck types / Startup

Startup

A startup deck sells the journey before the metrics exist. Clarity of insight substitutes for traction, briefly.

The structure

  1. 1

    The insight

    The thing you believe that the market doesn't, yet.

  2. 2

    The wedge

    The narrow first product that proves the insight.

  3. 3

    Early signal

    Waitlists, pilots, usage. Whatever is real.

  4. 4

    The bigger picture

    What the wedge opens into.

  5. 5

    The team

    Why you can't be talked out of this.

  6. 6

    The ask

    What you need: capital, talent, or the first ten customers.

Generate one from a template

Designers publish startup templates on Sage with this structure built in. Bring your sources; your agent writes to the designer's instructions.