Deck types / Startup
Startup
A startup deck sells the journey before the metrics exist. Clarity of insight substitutes for traction, briefly.
The structure
- 1
The insight
The thing you believe that the market doesn't, yet.
- 2
The wedge
The narrow first product that proves the insight.
- 3
Early signal
Waitlists, pilots, usage. Whatever is real.
- 4
The bigger picture
What the wedge opens into.
- 5
The team
Why you can't be talked out of this.
- 6
The ask
What you need: capital, talent, or the first ten customers.
Generate one from a template
Designers publish startup templates on Sage with this structure built in. Bring your sources; your agent writes to the designer's instructions.
Sage