Deck types / Sales

Sales

A sales deck moves a deal one stage. It names the cost of the status quo, shows the product killing that cost, and ends on a date.

The structure

1. 1

   Title

   Their company and yours, the meeting's purpose.

2. 2

   Status quo cost

   What staying put costs them, in their metric.

3. 3

   The shift

   The change in their world that makes now different.

4. 4

   Product

   The workflow that removes the cost, shown end to end.

5. 5

   Proof

   A customer like them, with the before and after numbers.

6. 6

   How it lands

   Implementation: time, effort, who does what.

7. 7

   Pricing

   The tiers and where they fit.

8. 8

   Close

   The pilot or contract, with a start date.