Deck types / Research Report

Research Report

A research deck moves from method to finding to implication. Every claim traces to data the reader could audit.

The structure

1. 1

   The question

   What the research set out to learn, and for whom.

2. 2

   Method

   Sample, instrument, and period. Enough to judge the findings.

3. 3

   Headline finding

   The one result that changes a decision.

4. 4

   Findings

   One per slide: claim as headline, chart as proof.

5. 5

   Segments

   Where the pattern breaks by cohort.

6. 6

   Implications

   What a reader should do differently now.

7. 7

   Appendix

   Instruments, tables, and definitions.