Deck types / Pitch Deck

Pitch Deck

A pitch deck earns a second meeting. Every slide advances one argument: this team, this market, this moment.

The structure

1. 1

   Title

   Company name, one-line description, the ask in the room.

2. 2

   Problem

   The pain, sized in money or hours, felt by a named buyer.

3. 3

   Solution

   What you built and the single insight behind it.

4. 4

   Product

   The product doing the job. Screenshots beat diagrams.

5. 5

   Market

   Bottom-up sizing: buyers × price, not a consultant's trillion.

6. 6

   Traction

   Revenue, usage, or pilots on a time axis. Up and to the right or absent.

7. 7

   Business model

   Who pays, how much, how often.

8. 8

   Competition

   The real alternatives and the axis where you win.

9. 9

   Team

   Why these people are unfair for this problem.

10. 10

    Ask

    The raise, the runway it buys, the milestones it hits.