Deck types / Creative

Creative

A creative deck sells one idea with atmosphere. Restraint reads as confidence: one concept, fully realized.

The structure

1
The brief
The problem the concept answers, in two lines.
2
The concept
The idea, named and stated once.
3
The world
Mood: imagery, tone, references that locate it.
4
The executions
The concept across the media it will live in.
5
Why it works
The one connection between concept and brief.
6
Next
What producing it takes.

Generate one from a template

Designers publish creative templates on Sage with this structure built in. Bring your sources; your agent writes to the designer's instructions.

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