Deck types / Case Studies

Case Studies

A case study is one customer's before and after. The customer is the hero; the product is what made the turn possible.

The structure

1. 1

   The customer

   Who they are, their scale, why they are credible.

2. 2

   The problem

   What was breaking, with the cost quantified.

3. 3

   The search

   What they tried first and why it fell short.

4. 4

   The fix

   How they deployed you, in their workflow.

5. 5

   The results

   Before and after, same metric, same period.

6. 6

   Their words

   One quote that a skeptic would believe.

7. 7

   The pattern

   Which buyers this maps to, and the invitation.