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Deck types / Business Plan

Business Plan

A business plan proves the numbers hold together. Strategy, operations, and financials must tell one consistent story.

The structure

  1. 1

    Summary

    The business in one page: model, market, ask.

  2. 2

    Market

    Demand, sized bottom-up, with sources.

  3. 3

    Offering

    What you sell and the margin on it.

  4. 4

    Go-to-market

    How customers find you and what acquisition costs.

  5. 5

    Operations

    How the work gets done, and what scales.

  6. 6

    Financials

    Three-year P&L, cash flow, and the assumptions behind them.

  7. 7

    Milestones

    What gets proven by when.

  8. 8

    Risks

    The honest list, each with a plan.

Generate one from a template

Designers publish business plan templates on Sage with this structure built in. Bring your sources; your agent writes to the designer's instructions.