Deck types / Branding

Branding

A branding deck teaches a system. Every rule comes with a shown example: the do and the don't, side by side.

The structure

1
The idea
The brand's core idea in one sentence.
2
Logo
The mark, its clearspace, its minimum size, its misuses.
3
Color
The palette with roles: primary, support, semantic.
4
Type
The families, the scale, and pairing rules.
5
Voice
How the brand sounds, with rewritten examples.
6
In use
The system applied: decks, site, product, social.

Generate one from a template

Designers publish branding templates on Sage with this structure built in. Bring your sources; your agent writes to the designer's instructions.

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