Deck types / Annual Report

Annual Report

An annual report deck closes the books in public. The numbers carry it; the narrative explains the deltas.

The structure

1. 1

   The year in brief

   Five numbers that summarize the year, against last year.

2. 2

   Letter

   Leadership's honest read: what worked, what didn't.

3. 3

   Financials

   Revenue, costs, and margin, with the same charts as last year.

4. 4

   Segments

   Each line of business with its own trajectory.

5. 5

   Milestones

   What the year proved: launches, partnerships, hires.

6. 6

   Outlook

   Next year's targets, stated so they can be checked.