Deck types

Every deck type has a canonical shape.

Strong decks of the same type walk the same path. These pages lay out that path, section by section.

Pitch Deck

10 sections · for investors

9 sections · for clients and their leadership

8 sections · for a buyer deciding yes or no

8 sections · for a brand choosing an agency

8 sections · for prospects mid-funnel

7 sections · for leadership approving a plan

7 sections · for buyers looking for proof

8 sections · for partners, lenders, boards

7 sections · for the leadership team

7 sections · for customers and internal teams

6 sections · for customers, boards, and the team

6 sections · for shareholders reading the year's results

7 sections · for readers acting on findings

6 sections · for early believers: hires, angels, first customers

5 sections · for clients evaluating craft

6 sections · for teams adopting a brand system

6 sections · for collaborators and clients buying a concept